Yahoo Finance Quietly Integrates Cryptocurrency Trading Service

News and Analysis

Yahoo Finance, the most popular financial news website in the U.S., now allows visitors to purchase and trade Bitcoin, Litecoin and Ethereum with information on other cryptocurrencies still remaining in display only mode.

There was no official announcement regarding this somewhat unexpected move, with Anthony Pompliano, the founder of Morgan Creek Digital Assets, making the first notable mention.

“The virus is spreading,” Pompliano wrote jokingly.

Indeed, when looking at the latest price data of the three major coins, the visitors now see “Buy” and “Sell” buttons next to the ticker symbols.

A section fully dedicated to cryptocurrencies first appeared on Yahoo Finance in November 2017 with CryptoCompare data feed integrated.

Last month, CryptoCompare entered into a strategic partnership with Thomson Reuters, the world’s leading source of news and information for professional markets. Under the agreement, CryptoCompare integrated order book and trade data for 50 coins, sourced from a wide variety of trusted exchanges, into Thomson Reuters financial desktop platform Eikon, providing institutional investors with reliable insight into the crypto asset market as a whole.

Yahoo Finance of New York is a branch of California-based Yahoo!. The latter, founded in 1995, was one of the first internet companies and was once the most popular portal in the US. However, the last time that it outperformed Google was in 2013, and its value declined dramatically since then. In 2016, it was purchased for $4.83 billion by telecommunications giant Verizon Communications, which had also acquired AOL a year prior. Verizon merged the two to create a new division called ‘Oath’.

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