Mass Network Looks To Bring a Universal Bitcoin-Based Solution to Online Advertising

News and Analysis

A group of advertising industry and blockchain experts have combined efforts to create what they call “The Mass Network,” a ground-breaking project aimed at solving the problems of online advertising such as the imbalance of power between the advertisers and the internet users who unwillingly provide the industry big guns its revenue generating data without receiving anything in return.

The Mass Network team includes leading innovators from businesses such as Colu, Mycelium, Evernote, BitFury Capital, Deutsche Bank and IBM, with two more large Bitcoin firms being in talks about participating in the project.

By the looks of it, Mass has certain similarities with projects like the brand new Brave Browser or AdBlock Plus, but on top of that it also looks to bring monetization to Internet browsing.

“Mass is software for consumers, webmasters, advertisers, and advertising data management platforms within the RTB (Real Time Bidding) framework. The founding principle is to follow the industry’s trend towards monetization of customer attention and to create a convenient, fair marketplace for all participating parties (including web users, themselves). Mass allows users to receive instant compensation for ordinary internet browsing via its built-in blockchain-based peer-to-peer infrastructure,” says the recent press release.

The Mass Network has also unveiled its ICO prospectus explaining how people can participate in funding the project by purchasing Mass Coin, a once-issued virtual currency which is supposed to be a highly in-demand, scarce resource with excellent potential for growth.

As they prepare for the launch, the team behind the Mass Network believes Bitcoin blockchain is the only viable decision for the platform.

“Strictly speaking, there are no other fully functioning blockchains apart from Bitcoin; therefore, the Blockchain is Bitcoin. The only alternative to Bitcoin worth mentioning is Ethereum, and it is many orders of magnitude less secure yet, so it is mentioned here only anecdotally. “Smart contracts“ – the idea Ethereum boasts adding to the blockchain world – are not “legally binding contracts” in any part of the world, and will probably not be before long,” says the ICO prospectus.

The one-time public offering of Mass Сoins will end on December 1, 2016, at 11:59:59 am PST. On December 2, 2016, the one-and-only distribution of Mass Сoins will take place when one trillion indivisible Mass Coins are issued publicly.

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