Gordon Einstein: Blockchain Should be Cool – Life is Too Short for Boring Things

News and Analysis

Having stepped back from a successful project to dive into the world of blockchain, Gordon Einstein, Managing Partner at CryptoLaw Partners (CLP), has advised for more than hundred crypto startups. Now, he is about to reveal his involvement with projects which, he believes, will change the world.

The law specialist, Gordon Einstein has become interested in blockchain in 2012, after which he founded CLP, a law firm with focus on distributed ledger technologies (DLT), and joined the CKR LAW organization as the Blockchain & Crypto Partner.

It all changed in 2014, when he was no longer actively practicing law instead focusing on his cloud computing company AdaptiveSky. According to Gordon Einstein, while visiting the 2014 LegalTech convention in New York, he randomly met Pavel Kravchenko and Lilia Vershinina, two of the founders of the Ukrainian blockchain startup Distributed Lab.

“We all became friends and they invited me to visit Ukraine, which I did, falling in love with the country in the process. Since that first trip I have been back over 15 times. What I did not know or expect was that all of their friends were involved in crypto and blockchain. Once I learned about this subject, I became so intrigued and excited that I had to return to the practice of law. Shortly thereafter I founded CLP,” says Gordon Einstein.

His role in the industry Gordon Einstein describes as “a mission to further the crypto and blockchain revolutions by educating both the industry and the regulators” since these parties need to work together and both need each other.

“I am involved in CLP not just to make money… I am very passionate about the subject and not just involved in it because it is trendy. My passion for this area once I wrapped my head around it, was so strong that I had to step back from AdaptiveSky, which is very successful, so that I could focus on this area of law full time. Having a software development background, I also taught myself how to program. I am not the average attorney and I vibe well with technical types,” he says.

Gordon Einstein also has an advice for the lawyers who are just starting their foray into the blockchain realm.

“I think they should get knowledge about crypto (Mastering Bitcoin book is great for that), learn how to program, look at Satoshi’s writings and code, and see how things are developing. When you read something you don’t understand, don’t shy away. That is a signal to dive in deeply.”

Speaking about the success CLP has achieved, Gordon Einstein admits that working with Distributed Lab has been one of the key factors, just as are his public speaking engagements.

“In general, my company has one key to success. It is that we truly care and are passionate about crypto and blockchain law. For the company, I have established a mission to change the world by creating new law on a planetary scale. Once you have a vision like that, everything else falls into place”.

Projects should be cool

There are certain criteria Gordon Einstein sticks to when making a decision to work with a project.

“In terms of general advice or help, I have worked with over 100 blockchain startups. In terms of full-time clients where I am deeply involved, I try to keep that very limited so that I can focus and be of value.

“For me to take on a full project as its “General Counsel,” I evaluate three criteria. First, I should make good money – I now have a family to support and limited time, so I can’t really do pro bono projects anymore. Then, the project should be really cool and should get me intellectually excited – life is too short to do boring things. Finally, the project should strongly advance the state of the art when it comes to crypto and blockchain – I want this industry to win and change the world.

“There are several other projects which CPL is involved in stealth mode, which I will be posting about shortly. These projects WILL change the world.”

The ethics

“I believe that for the company to be successful, it is important to always tell the truth and never lie. This is a good rule in life, but it is also a mandatory rule when it comes to raising money and working with securities law,” says Gordon Einstein.

In addition to that, he reminds of the importance of documenting all legal relationships, i.e. having clear written documents with investors, founders, contractors, coders, etc.

“This is a great way to manage expectations and not be ambushed later by unpleasant legal issues. What is the most important – remember that we have an opportunity to create something amazing for the world and humanity with crypto and blockchain.

“So, always act like “God is watching” and only do things you would be proud of if they became public knowledge. Especially for those of us who are public figures, we need to always act ethically and with vision so that crypto and blockchain can fully succeed.”

Gordon Einstein will be speaking on October 23, 2018, at Blockchain & Bitcoin Conference Malta.

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