DECENT Launches Beta Release of DECENT GO

News and Analysis

DECENT has announced the beta launch of its DECENT GO marketplace, the first decentralized digital marketplace. DECENT had previously launched their desktop application for DECENT GO at the end of June and are now thrilled with the addition of marketplace functionality.

DECENT GO is a Google Play-like digital marketplace built on top of a blockchain-based platform and will allow digital content exchange and purchasing on a peer-to-peer basis.

Built on DECENT’s blockchain, DECENT GO promises to offer a better deal for content producers and purchasers than the current industry giants. It will also give content producers more freedom and control over ownership and distribution.

As the distribution is via a peer to peer blockchain network – and does not rely on third parties – authors have the ability to upload their own content, assign it to a category, write a description of the content, choose its lifetime duration, and allocate its price and IP rights themselves. The fee for each transaction is transferred fairly and almost instantly to the artist’s account after each transaction; artists will no longer have to wait months before seeing a penny from their work.

In addition to DECENT GO wallet functionality they are launching digital distribution via Digital Content Token (hereinafter referred to as “DCT”) within their marketplace. The first 400 users who create their account on DECENT GO will receive 2.5 DCT in their wallet so that they can begin trying the platform, uploading content, choosing seeders, downloading content and reporting bugs. This will provide relevant feedback so DECENT can continue moving forward with development.

“DECENT GO will help content producers overcome many of the issues they face nowadays in the entertainment and media industry”, said Matej Michalko, DECENT Founder and CEO. “There is too much artificial complexity and too many barriers in the industry affecting both the access to markets and income of the content owners”.

The entertainment and media market is huge but it remains very tough for artists. DECENT estimates that writers lose over 30-75% of their profits when publishing with Amazon. Similarly, a musician loses around 30% when they sell a track on iTunes. DECENT GO offers an alternative model which puts profits directly in the accounts of content creators with the elimination of third-parties and middleman fees. This could free up a huge chunk of spending in the global media and content distribution industry; the current level of spending is estimated to grow from $1.7 trillion in 2016 to over $2 trillion in 2019.

“The majority of the power”, added Michalko, “is concentrated in the hands of a few players controlling the industry. As a result, artists, filmmakers and writers lose money and control over their work. We designed the DECENT GO marketplace to do away with these issues and bring more transparency and fairness to the digital content industry.”

DECENT is a digital content distribution platform based on their own, custom-tailored blockchain technology, designed to increase transparency and confidence in the media industry. DECENT allows musicians, filmmakers, and studios to effectively distribute the content they have created and deliver products directly to customers without the so called middle-men.

This should ultimately lead to more accessible film, music and, for example, VR content for users. DECENT is purposefully developed to enable a revolution in the distribution of electronic content. They aim to greatly improve the current system for content authors to put their products in front of customers by providing a direct sales channel, giving them more control over their work, without compromising on security through the use of their blockchain network.

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